The Guide to Higher Education
2017, Mish Guru
Brief: Mish Guru is creating an Ultimate Guide to Snapchat and Higher Education, that can be downloaded for free via a landing page + email submission form. This guide is intended to be relevant and useful for Higher Education Marketers at all stages of the Snapchat adoption process - from absolute beginner through to expert.
Higher Education is our current targeted vertical, with sales and Marketing efforts focused on traction in this market. This guide is intended to to generate new leads via email submission, and push existing leads further down the sales funnel.
The guide includes general best practice for Higher Ed Snapchat Marketing as well as Mish Guru enabled workflows. These Mish Guru enabled sections speak to the value-add of using each feature of Mish, enticing prospective customers to book a demo to learn more.
I worked with their in-house designer to design the e-book within the company brand style. The Mish Guru colour scheme was the three main colours you see (Pink, Green and Navy Blue).
I helped to improve their brand style slightly by introducing a secondary font style for paragraph writing as well as fully test out the practice of the drawing overlay styles.
It was a challenging task with a very quick turnaround (the book ended up being 46 pages long) with multiple stakeholders involved working in different timezones. I think the book worked out very well with it having the ability to be viewed on a device or printed like a book and aimed at the target persona : Skews female, 25-40 y/o. Manages Social Media or Digital Marketer.